A U.S.-based creative agency came to Marketing Mob after struggling to retain a full-time Paid Media and Analytics Specialist. Despite a competitive salary budget, most candidates in that range were junior and tended to leave within 9 to 12 months. After repeated turnover in this critical role, leadership wanted a more sustainable solution that offered both experience and stability without stretching the budget.
The challenge
The role was essential but hard to keep filled. Domestic candidates at their budget were early-career and quick to move on, leaving the agency to restart the search again and again.
What we did
We proposed a full-time contractor from Latin America. Working with a nearshore specialist meant access to more experienced talent, time-zone alignment, and English fluency at a lower cost than hiring domestically. Our model also includes end-to-end recruitment, vetting, and international compliance support, so the agency did not have to manage legal or payment complexity.
Because we work on a Pay Nothing Until You Hire model, the agency had nothing to lose by trying. We sourced, screened, and vetted candidates across Latin America and presented a shortlist of five strong professionals. One stood out immediately for her technical expertise, communication style, independence, and cultural fit. After interviews with the hiring manager, director, founders, and broader team, the decision to hire her was unanimous.
The results
The agency secured a highly experienced, full-time Paid Media and Analytics Specialist on a monthly retainer that came in roughly $10,000 below their original annual budget. She became a core part of the team from day one, and the agency avoided U.S. overhead and the burden of international payroll and compliance.
- Hired a more experienced professional than their U.S. budget could afford
- Avoided overhead such as benefits, payroll tax, and HR admin
- Retained full-time support without the risk of early turnover
- Gained a seamless experience with international compliance fully managed