Who we help
Growth marketing for AWS ISVs & consulting partners.
Marketing for AWS partners, by a former AWS partner.
Accelerate growth by combining high-impact marketing with strategic alignment to the AWS ecosystem, built by a team that has navigated co-sell, Marketplace, and MDF firsthand.
The impact
Partner expertise, accelerated by AI.
Founded by a former CEO and CMO of an AWS ISV partner. We know co-sell, Marketplace, MDF, and MAP from the inside, and run your marketing faster with AI.
20+
years in B2B technology marketing leadership
3-5×
faster content and campaign executionMcKinsey · industry data
~50%
lower cost per asset vs. traditionalindustry benchmarks
What's included
A full AWS go-to-market engine.
Strategy and execution across the programs that actually move partner growth.
Lead generation
Full-funnel email, LinkedIn, and advertising campaigns, with CRM support, feeding qualified leads to sales.
Marketplace optimization
Offer structure, listing copy, and SEO/GEO optimization to win on AWS Marketplace.
Co-sell & field enablement
Co-sell assets, pitch decks, and intro scripts that get AWS field teams selling with you.
Tier elevation strategy
Activity mapping to partner goals, scorecard alignment, and PDM review support.
Content & thought leadership
Messaging, SEO- and AI-optimized content, case studies, and bylined articles.
Co-sponsored campaigns
Co-branded materials and AWS-aligned promotions that amplify reach.
Sales enablement
Battlecards, datasheets, and one-pagers built for AWS field conversations.
Event & MDF support
re:Invent and Summit playbooks, booth strategy, webinars, plus MDF planning and compliance tracking.
How it works
From discovery to launch.
STEP 1
Discovery session
Share your goals and challenges; we recommend the right solution type.
STEP 2
Custom solution
A tailored approach combining AWS-aligned strategy, execution, and talent.
STEP 3
Launch
We run the program, campaigns, or deploy dedicated talent against your tier goals.
Why Marketing Mob
Partner expertise, not just marketing.
We've been AWS partners
Founded by a former CEO and CMO of an AWS ISV partner. We have navigated the ecosystem firsthand.
Program fluency
Hands-on with co-sell, PPA, MDF, MAP, ACE, CPPO, and Marketplace GTM, not just the buzzwords.
CMO-led strategy
Senior strategy paired with a specialized execution team, so plans actually ship.
20+ years in B2B tech
Two decades of B2B technology marketing leadership behind every engagement.
FAQ
Questions from AWS partners.
Still curious? Book a 20-minute call and we will get you a real answer in real time.
Book a Free Strategy Call →We have actually been AWS partners. Beyond marketing expertise, we bring practical knowledge of AWS partner programs and expectations, including co-sell, MDF, MAP, ACE, CPPO, and Marketplace go-to-market, which most agencies do not have.
No. We work with companies preparing to enter the AWS ecosystem as well as partners at every tier, from Registered and Select through Advanced and Premier, and ISVs new to AWS Marketplace.
Both. You get CMO-led strategy plus a specialized execution team, so the AWS go-to-market plan gets built and run, not just advised on.
Yes. We optimize Marketplace listings and offers, and we map marketing activity to partner scorecards and goals to support tier elevation, with PDM review support along the way.
Accelerate AWS growth
Ready to accelerate your AWS growth?
Marketing built by a former AWS partner, aligned to co-sell, Marketplace, and MDF. Let's talk through your tier goals.