A global technology company with more than 20,000 employees and offices in 50 countries approached Marketing Mob for short-term brand marketing support. They needed an Assistant Brand Manager contractor for a three-month project to reinforce brand equity and differentiation across markets, product lines, and global teams.
The challenge
The timeline was tight and resources were limited. They needed someone who could ramp up quickly without sacrificing quality, experience, or cultural fit, and without exceeding budget.
What we did
The client initially planned to hire a U.S.-based resource, but at their target hourly rate a qualified domestic candidate would be hard to find. We walked them through the options and recommended a nearshore contractor from Latin America who could offer the same expertise and strategic support at a more cost-effective rate, in the same time zone. Given their globally distributed team, they were glad to move forward.
We moved quickly to identify talent experienced in brand strategy, communications, and global team collaboration. After sourcing, recruiting, and vetting, we presented a standout professional whose background matched their needs. Two interviews later, confident in the fit, the client moved forward.
The results
The engagement was scoped for three months. Because the contractor performed strongly and integrated seamlessly with the client's Corporate Brand Team, the project has since extended well beyond its original term, running over a year and counting. Today she is considered a key contributor, consistently supporting cross-market brand initiatives across multiple business units.
- Filled a high-impact role on budget, without compromising on quality
- Avoided the overhead and complexity of hiring a U.S.-based employee
- Gained a globally aligned contractor experienced in brand management
- Extended a short-term project into an ongoing, high-value engagement