Nearshore Home Page

Hi...We help scaling tech companies Accelerate growth with cost-effective nearshore marketing squads.

Who do you need on your Squad? 

English Fluent

 Time Zone Friendly

Priced Right

fully integrated fractional Marketing squads, working collaboratively with your team

A versatile, cost-effective engagement model that embeds a squad of marketing resources into your existing team as a service, requiring as little as a 3-month engagement.

Whether you need just one marketer or 25+, this collaborative approach allows the same team of marketers to work with your team continuously to fulfill the ongoing marketing needs of the business at a fraction of the cost of a full-time, in-house marketing team.

Integrated

Our Squads do not operate outside your team, they are fully integrated and work collaboratively as part of your team

Scalable

Our flexible delivery model allows you to adjust your marketing capacity as business demands and priorities evolve

Consistent

Subscription-based pricing allows you to work with the same resources month-to-month with predictable costs 

Available Marketing Skills

We know you may already have a full-time marketing leader or other resources on your team. That's why we adapt your squad to the needs of your business. Our squads are perfect for scaling companies that need to plug-and-play or for companies who have only one marketing leader with no hands-on tactical team.

Whether you need hands-on resources to do all the marketing things or a complete team with a marketing lead, we can provide marketing experts to fill any need, including:

Foundational

Subject Matter Experts

Marketing Lead (US-based or nearshore)

  • US-based marketing leaders
  • Nearshore marketing leaders

Sales Enablement

  • Battlecard creation and design
  • One sheets and collateral development
  • Webinars and event support
  • Sales playbook development
  • Sales training material design and support

Email Marketing

  • Email campaigns and automation
  • Marketing automation
  • Sales automation

Website Design

  • WordPress design
  • WordPress content updates
  • Landing page design

Graphic Design

  • Logo design
  • Iconography
  • Collateral design

LinkedIn Marketing

  • LinkedIn posting
  • LinkedIn automation
  • LinkedIn ads

Demand and Lead Generation

  • Content marketing
  • Email marketing
  • Evergreen content development
  • Lead magnet creation
  • Webinars and events

Business Development

  • Sales campaign management
  • Sales automation setup and management

Paid Media

  • Google Search & Display advertising
  • Paid social

SEO

  • Technical SEO
  • On page SEO

Product Marketing

  • Market research
  • Competitive research
  • Value prop and positioning
  • Product launches

UI/UX

  • User-centric design
  • Ongoing testing and enhancement
  • User testing and research

The Doers of Things

While we can and do provide high-level US-based or nearshore marketing strategists, we focus more on what the technology industry might call the “hands on keyboard” resources.

These are the doers of things, the creators and senders of emails, the builders of paid media campaigns, the sales collateral and web designers, the social media posters, etc. Our marketing squads work alongside your team to do the actual marketing work that propels your business forward.

About Our founder

Annelle Barnett

Founder & CEO

Our founder, Annelle Barnett, most recently served as CEO of an AI-powered AWS Advanced and ISV Accelerate Partner software company. Throughout her career, Annelle has been a driving force in marketing operations for various technology firms, most notably serving as the CMO of a B2B technology holding company. She’s accumulated a wealth of experience across major technology sectors such as SaaS, cloud solutions (AWS, GCP, and Azure), enterprise software, hardware, VAR, and consulting. 


Her impressive track record includes spearheading marketing and strategic partnerships for a fast growth technology company – managing a portfolio of 50+ partners and helping grow revenues from $75M to over $200M during her tenure. She understands the marketing needs of scaling technology companies and knows who you need on your marketing squad to succeed.

Have questions and want to speak to Annelle?

Frequently Asked Questions

What are the advantages of using nearshore marketing squads?

Using nearshore marketing squads offers cost-efficiency, access to a diverse talent pool, and a broad range of marketing expertise, which can be challenging to replicate with an in-house team. It also allows B2B tech companies to focus on their core competencies.

Shouldn't we prioritize using talent within the United States rather than utilizing resources from overseas?

With the rapid evolution of digital marketing and the demand for specialized skills, companies are finding it increasingly challenging to secure the right talent to drive their marketing efforts effectively. This has created a shortage of marketing talent in many of the marketing disciplines in the US, making nearshoring a more viable choice for fulfilling marketing needs.

What is the difference between nearshore and offshore outsourcing?

Nearshore marketing outsourcing involves hiring marketing professionals from neighboring or nearby countries, while offshore outsourcing involves hiring from distant countries. The main difference is proximity and time zone alignment.

Why should technology companies consider nearshore marketing squads?

B2B technology companies can benefit from cost-effective marketing solutions, cultural proximity, and shared time zones, which facilitate better communication and collaboration.

What services do nearshore marketing squads typically provide for technology companies?

Nearshore marketers offer a wide range of services, including lead generation, email and marketing automation, website and graphic design, content marketing, social media management, SEO, PPC advertising, and lead generation, among others.

Will language be a barrier when working with nearshore marketers?

Nearshore marketing teams usually have a good command of the English language, making communication seamless. Language barriers are generally minimal.

How do nearshore marketing squads affect my company's budget?

Nearshore marketing can often provide cost savings compared to in-house or US-based teams, with competitive pricing and reduced overhead costs.

What makes nearshore marketing squads a better choice for technology companies compared to in-house teams?

US-based marketing teams can be cost-prohibitive for scaling B2B technology companies with limited budgets. Our nearshore marketing squads allow you to invest in the resources you need on a fractional basis so you’re only paying for the set number of hours you need them. Additionally, economic challenges in neighboring countries means nearshore resources are only a fraction of the cost of hiring the same resources in the US. 

What are the benefits of time zone alignment when working with a nearshore marketing team?

Time zone alignment allows for real-time collaboration, faster response times, and more efficient project management.

Can I have dedicated nearshore marketers for my technology company?

Yes, if desired, we offer dedicated teams that work exclusively for your company, ensuring a personalized approach. We also offer fractional teams for companies who are not ready for a full-time team. 

How do I manage and collaborate with a nearshore marketing squad effectively?

Using project management tools, regular video meetings, and clear communication channels help to manage and collaborate efficiently with nearshore teams.

Can you tailor your nearshore marketing squads to suit my company's specific needs?

Yes, we can customize your nearshore marketing team to align with your company's unique goals and requirements.

How can I measure the effectiveness of my nearshore marketing campaigns?

As with US-based resources, key performance indicators (KPIs) like conversion rates, click-through rates, and ROI can be used to assess the effectiveness of your marketing campaigns.

Can I scale up or down my nearshore marketing squad as needed?

Absolutely! You can scale your nearshore marketing team to match your company's evolving needs, whether for seasonal projects or growth spurts. Our minimum requirements are at least 80 units per month over a 3-month minimum period. 

Can nearshore marketing squads assist with technology product launches and promotions?

Yes, nearshore marketing teams can help plan and execute product launches, as well as campaigns, to target the tech industry.

What is a fractional team?

A type of engagement that leverages the services of professionals or experts on a part-time or as-needed basis rather than hiring them as full-time employees. These teams or individuals often work for multiple companies on a fractional basis with a set number of hours dedicated for each. 

Pin It on Pinterest