Is your business not scaling as quickly as you know it could? It’s no secret that the right tools can make all the difference in scaling your B2B company. But with so many options out there, how do you know which tools are truly essential?
You might be thinking, “Do I really need more tools?” The answer is yes—but only the ones that will actually move the needle. In this video, I’m going to reveal the 5 marketing tools every scaling B2B company needs to not only survive but thrive!
But first, if we haven’t met, I’m Annelle Barnett. I’ve founded multiple companies, was the CEO of an AWS Software Partner, and the CMO of a tech company.So, sit back, relax, and let’s do this!
1. Apollo.io
This one is such an easy decision. Apollo.io is one of my favorite B2B marketing tools. Seriously, the power that’s built into this tool used to require numerous platforms costing tens of thousands of dollars per year but they offer it all in one combined tool for less than $100/month.
As Apollo’s website claims , it’s the only sales platform with everything you need to find, email, call and close your ideal customers, all in one place.
So, imagine, in the olden days you had a very expensive tool for building lists another very expensive tool for email automation a tool for mass dialing a tool for tracking a tool for…well, you get the idea.
But with Apollo, you get an extensive database of B2B contacts with tools for building targeted lists, sending personalized email sequences, making dials with audio transcription, tracking engagement and automated workflows so that you can create it and forget it while leads keep flowing in.
And even better, it also allows you to layer multiple email inboxes. So instead of one account sending 50 emails a day, you can layer multiple accounts, each sending 50 emails per day, but from the same user account. This increases your chances of reaching the inbox while maintaining deliverability and domain reputation health.
2. Descript
Descript is an absolute game-changer for B2B companies who want to create videos quickly and efficiently. This all-in-one tool combines video editing, transcription, screen recording, and audio editing into one seamless platform, making the entire process so much faster.
I don’t know if you’ve ever edited videos but I have! It is tedious and time consuming. What’s so painful about it is you have to watch and listen to the video over and over again to be sure the clip you made sounds natural. A 10 minute video can take hours to edit.
But with Descript, that all changed. When you upload a video, descript immediately transcribes the video into text and allows you to edit the video by simply deleting the text. It also has built in AI tools that instantly removes retakes, uhs, and other filler words saving you hours of editing time and improves eye contact and sound quality with the click of a button.
Descript also supports collaborative work, allowing teams to edit and refine videos together in real time. This streamlines the video creation process, making it more efficient and accessible for B2B marketing efforts.
It’s a powerful, yet simple, tool that helps B2B marketers create engaging videos with ease.
3. Linked Helper
In case you’re not aware…but I’m sure you are…there is this little magical thing called LinkedIn Automation. Now, as a recipient of this automation, you might cringe thinking of all the robot-like messages that end up in your LinkedIn inbox. But you might be surprised to learn that if done right, it can yield massive results.
Enter, Linked Helper. Linked Helper is a game-changer for anyone looking to optimize their LinkedIn marketing efforts. It automates everything from sending personalized connection requests, inbox messages, and event invitations to following up with prospects, saving you hours of manual work.
You set it up once, and it takes care of the rest, making your outreach more efficient without losing the personal touch. With features like auto-profile viewing and skill endorsements, Linked Helper boosts your visibility and engagement on LinkedIn, helping you build meaningful relationships with potential leads effortlessly.
But be aware that there is something people call, “LinkedIn Jail”. If you use a tool like this to do too many things, LinkedIn may lock your account. So, be sure to follow the Linked Helper default guidelines on how many connection requests, messages, etc. that you send per day.
4. Easy Webinar
Easy Webinar is a must-have tool for anyone serious about using webinars as evergreen content to maximize reach and continuously generate leads.
Most of you probably record your webinar and put it on your website but this is different. This tool makes it appear as though you’re always about to host a live webinar on demand.
So, how does this work? You record a webinar on a topic that is date free and will remain relevant over time. You then use the tool to configure it as an evergreen event. This setup allows attendees to watch on-demand, with the experience of a live event.
Plus, you can automate registrations to collect leads effortlessly, and keep engagement high with automated chat responses and follow-up emails. This way, you’re consistently generating leads and delivering value while you sleep!
5. ChatGPT
Finally, let’s talk about Chat GPT. This is an obvious one for every professional in every business. It immensely increases productivity and allows you to crank out more work than ever before.
ChatGPT is an incredible tool for B2B marketers who need quick, insightful responses to a wide range of queries. It’s like having a knowledgeable assistant at your fingertips, ready to help with everything from brainstorming content ideas to drafting emails and even creating scripts for videos.
You can also leverage it to build a chat bot for your business that improves customer experience.The real magic? It saves you an enormous amount of time, allowing you to focus on strategy and execution while it handles the heavy lifting of content creation and problem-solving.
Plus, it’s available 24/7, so you can get help whenever you need it. If you’re not using ChatGPT in your business, your competitors probably are!
Now that you have some of the tools, how do you put them to good use? Hop on over here to find out more…