INBOUND MARKETING SPECIALIST
JOB TYPE: Full-time; Direct-hire
LOCATION: Onsite Atlanta
JOB OVERVIEW – INBOUND MARKETING SPECIALIST
On behalf of our marketing agency client, we are searching for a full-time associate to develop and drive our clients’ inbound marketing and digital marketing programs. The Inbound Marketing Specialist will be responsible for using our marketing automation platform to manage multi-channel marketing campaigns, and the distribution of content to the right audience at the right time. The ideal candidate will have experience in several areas, including: web, social media, SEO, email marketing, content marketing, and marketing automation. The Inbound Marketing Specialist will report to the Client Success Manager.
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- Execute inbound marketing programs to engage and influence clients’ target markets.
- Use our marketing automation platform (HubSpot or Pardot) to optimize our clients’ lead generation & lead nurturing processes through email campaigns, content marketing, and social media channels.
- Help to develop and manage rich content that attracts a qualified audience to our clients’ owned properties. This may include blogs, whitepapers, eBooks, reports, webinars, infographics, etc.