Educational Marketing Videos & Resources.

Marketing Videos.

It is our goal to connect the marketing community with valuable content and marketing videos to help marketers:

  • Refine their marketing skills and expand their knowledge
  • Drive growth and success for their employer companies with better marketing programs
  • Cultivate careers and create a stronger community of marketers

Marketing Mob Talks – February Edition Complete Recording

Marketing Mob Talks is a monthly Webinar series featuring (3) 15-minute snippets of educational marketing content. February Edition: Tales of an Experienced Amateur – How to Thrive When Things Change, Brand You, and Is It Really DIGITAL Transformation?

Tales of an Experienced Amateur – How to Thrive When Things Change

Jennifer Davis – CMO Honeywell –  E&ES of HBT – Jennifer explores how to balance the experience and expertise that made you qualified with the fresh perspective that you bring as an amateur to your new role or responsibility. A personal change management primer that will help you fearlessly embrace change, accelerate your rate of learning, and feel good about it.

 

 

Brand You: A Personal Branding Primer

We are marketers working to build brands by gaining awareness, customer satisfaction, revenues and profits. But, when is the last time you stopped to consider your own personal brand? Are you positioning yourself for success? Your brand translates across everything you do. Angela Naphin, will share techniques and tips to keep your personal brand fresh and relevant in 2018.

Is It Really DIGITAL Transformation?

After researching this topic for 5 years, talking to individuals from multiple companies, learning about various research results, and from her own experience, Rhonda Gauthreaux shares insights and talks about how this concept has evolved. She provides some of the latest learnings around why some companies fail and why some succeed at this thing called digital transformation.

 

Marketing Mob Talks – January Edition Complete Recording

Marketing Mob Talks is a monthly Webinar series featuring (3) 15-minute snippets of educational marketing content. January Edition: Rethinking the Customer Journey, Bringing the Right Brands and Agencies Together Through Matchmaking, The Value of Thought Leadership – B2C & B2B on Social Media

Rethinking the Customer Journey

Ivy Garcia – BRANDfit Consulting – A manufactured message is now only one factor in the customer’s perception of your brand, and unless it strikes the right cord or delivers the right value, it could miss completely. Navigating the shift to a digitally focused brand marketing strategy creates challenges, there are awesome new opportunities too.

 

 

Bringing Brands and Agencies Together by Matchmaking

In early 2014, Joe Koufman parlayed his passion for connecting people to found AgencySparks, which is a matchmaker for brands and marketing agencies. Brands struggle to find the right marketing agencies. Agencies struggle to find the right brands. Joe will walk you through how to bridge that gap through matchmaking.

The Value of Thought Leadership – B2C & B2B on Social Media

Shantel Khleif – Imagine Media Consulting Insights, tips and tricks to ramp up your social media strategy. Shantel addresses strategies for B2B/B2C to achieve success using social channels, Instagram stories, live video and messaging apps. She takes a deeper dive into using social to reach the millennial buyer. Included are tips on high-level strategy, proof of concepts and case studies.

 

 

Marketing Mob Talks – November Edition Complete Recording

Marketing Mob Talks is a monthly Webinar series featuring (3) 15-minute snippets of educational marketing content. November Edition: Agile: A Mindset and Methodology for Data-driven Marketers, The Journey to Marketing Excellence, Take Your Company Into the Next Decade by Embracing the Rapidly Growing Virtual “On Demand” Workforce

Agile: A Mindset and Methodology for Data-driven Marketers

Because the pace of change is accelerating, marketers can no longer wait weeks to create new content or months to build and release websites. That’s where agile marketing comes into play, and it’s a powerful methodology to both improve decision making and accelerate success. This video walks you through why agile is important and how it fits in organizations of all sizes.

 

 

The Journey to Marketing Excellence

Making your talent so good that they will be recruited but so happy that they will want to stay. Walking you through 4 aspects of a true marketing transformation. It’s easier than you think to take the first steps, harder than you think along the journey, but worth everything when you start to see the benefits in talent development and retention and, most importantly, in the bottom line.

Take Your Company Into the Next Decade by Embracing the Rapidly Growing Virtual “On Demand” Workforce

Grow Faster, Cheaper… Smarter. Entreholic helps businesses embrace highly innovative and low cost ways to grow their business by using global, virtual teams. With the right tools, business leaders can capitalize now and establish an incredible advantage. The opportunities for efficiency and speed coupled with cost savings are substantial.

 

 

Marketing Mob Talks – October Edition Complete Recording

Marketing Mob Talks is a monthly Webinar series featuring (3) 15-minute snippets of educational marketing content. October Edition: Being Strategic in a Month-to-Month, Quarter-to-Quarter World, Digital Marketing Ecosystem and Is Your Employer Brand Helping You Attract & Retain the Best Talent?

Being Strategic in a Month-to-Month, Quarter-to-Quarter World

In today’s marketing landscape, consumers and executives expect immediate action—whether it’s strategic or not. Moira Vetter of Modo Modo Agency discusses the differences between companies reacting with campaigns for immediate clicks and those moving quickly to test strategies in market.

 

Is Your Employer Brand Helping You Attract & Retain the Best Talent?

Stephanie Roppolo of BrightBlue has helped many F500 companies build their employer brand, resulting in improved talent acquisition, stronger employee engagement and retention—saving companies millions in productivity. She walks through best practices so top-notch talent will want to work for you!

Digital Marketing Ecosystem

With so many tools and platforms, it’s hard to decide how to use technology to drive your digital marketing strategy. Patrick Blanchard of Fullview Marketing discusses the digital marketing ecosystem with several examples of how to integrate paid, SEO, CRM, and social.

 

4 Quick Tips for Selecting and Managing a Virtual Team of Freelancers

Almost every marketing team uses freelance marketers to supplement their internal team. While this is a great way to scale work capacity up or down, there are some complexities that come with selecting and managing a virtual team of marketing freelancers. One of our marketing videos is here to help.

DOWNLOAD: MOB METHOD - 3-STEP BLUEPRINT

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Download and Bonus Training Available on the Next Page

DOWNLOAD: MOB METHOD - 3-STEP BLUEPRINT

Download and Training available on the next page. 

Download and Bonus Training Available on the Next Page

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