This role can be located anywhere in the United States.
About the Role:
The Social Selling Specialist at Fiserv is responsible for social selling programs that align with and enhance the Fiserv brand, enable thought leadership and helps to build and strengthen relationships and revenue growth.
Is this you?:
You have a background in social, digital and/or content marketing, with proven capabilities developing social messaging for both a direct and indirect sales. The idea is to help sales leverage social to better understand and engage clients; expand their market and client knowledge and build credibility. Social channels of high interest include LinkedIn and Twitter, social listening tools and emerging tools that are geared to help sales teams to embrace the voice of the customer to be relevant and to differentiate. You are a motivated individual who excels at content management and messaging to drive sales results. You identify, engage and build relationships through social engagement. You understand the role of content and social channels in a buyer’s journey and can use data-driven insights to align program strategies and tactics to drive results and, ultimately, revenue. This is a highly desirable position for professionals who have experience in using social media to nurture client relationships.
You will report into the Global Sales Organization and partner with the Content Strategy team in Global Brand.
Essential Job Responsibilities:
•Support the execution of the enterprise social selling strategy including: content creation, messaging and management, curation and editing in partnership with marketing stakeholders, and communication of program progress, including measurement and reporting of results
•Manage, develop own social selling content calendars, aligning with brand, communications and business unit marketing stakeholders to drive consistent messaging across appropriate channels
•Strategize with sales leadership and managers to ensure alignment with organizational strategy and objectives to help drive consistency and measurable progress and results.
•Partner with the sales trainer to coach the sales organization, and eventually across client-facing account management organization(s) on best practices for social selling and how social selling is a powerful tool to strengthen and deepen client relationships and market differentiation
•Program manage all aspects of the social selling initiative including: schedules, resources, ongoing communication content creation, managing and curating content, driving the content and customer to reflect the voice of the customer, input to the social strategy development and results measurement
•Create reports and metrics that demonstrate program effectiveness and strategy alignment
•Cross-enterprise communications within sales and account management and to stakeholders in brand, communications and product marketing functions throughout the company
•Clear understanding of the use of digital and social channels, platforms and techniques for prospecting and selling.
•Understand the longer-term landscape for social selling and introduce innovative ideas to enhance the brand and support sales campaigns
•Superior writing and editing skills, ability to tailor existing content for multiple audiences
•Professional marketing, digital/social, and/or communications expertise and experience.
•General digital marketing aptitude and skills, including basic image editing, analytics tagging
•Experience with social publishing and selling applications, and up-to-date on the latest social media trends
•Ability to juggle, multi-task and deliver on deadlines in a fast-paced environment
•Ability to build relationships with internal clients, and exhibit a professional demeanor with executives, peers and vendors
•Demonstrate a learning mindset; exercise flexibility and openness
•Strong and professional social presence
•Experience with various document formats and office tools such as Microsoft Office, HTML, PDF, etc.
•Bachelor’s degree in Marketing, Communications, Business or Journalism.
•5+ years of digital/social media and/or social selling experience within a complex corporate environment.
•Background in business-to-business technology and/or financial services is preferred.
•Ability to travel 25% of the time (peak of 50%).