Partner with cross functional team to drive significant product portfolio growth across the U.S. Research, analyze and propose
changes in products or services that will increase sales and market share. Supports product marketing efforts on a Regional
and National basis for products/merchandise directed towards customers and internal sales staff.
Major Tasks, Responsibilities and Key Accountabilities
•Provide market, industry and competitive expertise and analysis to drive product positioning. Understand customers, influencers and value chain to develop product offerings with clear advantage over competitive offerings.
•Work with cross functional team to provide back-up support on marketing collateral development, new product launches, packaging development, and brand messaging that helps drive revenue and margins. Assist sales personnel in the promotion and sales of products and development of sales tools, customer training programs materials.
•Define product strategies for new and existing products through research and feasibility analysis. Serve as the liaison between the Sourcing, Sales, Purchasing and other supporting departments.
•Maintain competitive benchmarking awareness with customers, sales and marketing. Track product performance and insure product portfolios maintain a fresh compelling assortment. Track and advise cross functional teams of industry design trends, new technology, new product innovations, regulatory compliance and industry standards.
•Support business channel/segment expansion through effective product management and assortment development. Work with sales, marketing and advertising to develop innovative marketing/promotional/go-to-market programs and trade show events.
•May periodically attend Trade Shows and Product/Technical conferences and make periodic visits to customers' offices and field locations to gather market intelligence and feedback.
•May perform demonstrations/training of products at selected field locations. May sometimes provide product training to customers on proper use and installation of products.
•Collaborates with appropriate colleagues in the development of Regional and National sales forecasts, budgets and goals.
Nature and Scope
•Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems. Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.
•Independently performs assignments with instruction limited to results expected. Determines and develops approach to solutions. Receives technical guidance only on unusual or complex problems or issues.
•May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc. Contributes to employees professional development but does not have hiring or firing authority.
•Most of the time is spent sitting in the same position or standing/walking or there is some requirement to lift or handle material or equipment of moderate weight (8 - 20 pounds).
•Typically located in a comfortable indoor area. There may be regular exposure to mild physical discomfort from factors such as dust, fumes or odors, temperature extremes, loud noise, strong drafts, or bright lights.
•Typically requires overnight travel 5% to 20% of the time.
Education and Experience
•Typically requires BS/BA in related discipline. Generally 5-8 years of experience in related field; certification is required in some areas OR MS/MA and generally 3-5 years of experience in related field. Certification is required in some areas.
Preferred Qualifications & Job Specific Details
•Bachelor's Degree in Business.
•Five years B2B product management or sales experience in industrial distribution and/or contractor supply.
•Proven experience in managing day-to-day relationships with external business partners.
•Previous track record of working with cross functional teams in the development of product offerings, marketing collateral, product packaging and brand positioning.
•Previous experience researching and bringing to market new product lines or services.
•Experience developing and maintaining multi-generational product plans (MGPP).