Marsden Marketing
Published
February 16, 2018
Location
Atlanta, GA
Job Type

Description

OVERVIEW:

Interested in all aspects of the digital marketing industry? We’re looking for motivated, creative tech junkies to join our Inbound Marketing team. Gain valuable knowledge and skills and earn a certification in inbound marketing through our internship program.

The perfect intern has a variety of different skills and balances both creative and quantitative tendencies. This job might be for you if:

  • You are passionate about digital marketing and leveraging research and insights to guide strategic recommendations
  • You are experienced and confident with different social media platforms and channels
  • You love to write
  • You have an analytical mind and interest in using data to optimize marketing
  • You have excellent organizational skills and can work independently or with a team and manage projects with many moving parts
  • You’re a problem solver – if you don’t know something you’ll research, study, or “phone a friend”
  • You can identify actual priorities and be productive

POSITION LOCATION: Atlanta, GA

RESPONSIBILITIES:

  • Learn how to develop inbound marketing programs using HubSpot
  • Learn how to conceptualize and develop content across owned and earned social channels – this may include blog posts, tweets, status updates, pins, photos and videos
  • Leverage measurement and monitoring tools to report program successes and analyze results to consistently recommend improvements
  • Learn how to measure, track and report results to track and adjust social media content and distribution strategy to continually improve Key Performance Indicators
  • Reports to the Account Manager, providing regular input on all activity, including weekly reports
  • Learn how to create, execute, and manage Inbound Marketing Programs to drive clients’ online presence and lead generation, including:
  • Marketing Automation Platform
  • Campaigns
  • Email marketing
  • Content creation
  • Calls-to-action
  • Landing page creation and optimization
  • Webpage optimization

REQUIREMENTS:

  • Currently enrolled or just received Bachelor’s degree in Communications, Marketing, Journalism, Business, or other related field
  • Understanding of digital marketing trends
  • Excellent working knowledge of MS Word, Excel, and PowerPoint
  • Understanding and experience in use of social media channels (Twitter, Facebook, LinkedIn, YouTube, Instagram)
  • Excellent communication skills (verbal and written)
  • Highly independent learner and able to succeed in an autonomous work group
  • Tech-savvy

PREFERRED EXPERIENCE:

  • Working knowledge of HubSpot or other marketing automation platform
  • Up-to-date with inbound marketing and digital marketing blogs and best practices

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