When you’re a part of IHG, you’re more than your job title. And that’s what we love – the individual talents, interests and dreams that make you who you are.
Join the Global Marketing Team at IHG and we won’t expect you to conform to any stereotype – because we know that a team with different perspectives and passions can only make us stronger.
What you will need is ambition, talent and some key skills.
The Global Brand Manager – Marketing is responsible for the marketing management & sales promotion of the assigned InterContinental Hotels Group Brand Portfolio in the US Region. He/She leads the development and execution of marketing programs, promotions and communications for assigned portfolio of brands. The Global Brand Manager – Marketing ensures that marketing programs are operationally feasible at all levels, and provides a direct feedback loop from the respective stakeholders to the US & Marketing team. The individual in this role ensures that all programs are coordinated with and support the overall Company vision as well as the objectives and goals of the US Sales & Marketing organization. This will also involve the planning, conceptualizing, development and implementation of synergistic, creative and brand-focused marketing and tactical programs and activities with the various sub-regions to drive measurable revenue opportunities. The Global Brand Manager – Marketing is responsible for developing breakthrough campaigns and communications which are fresh, creative and targeted to brand audiences.
This posting is for 2 positions:
• Manager, Brand Marketing - Crowne Plaza
• Sr Manager, Brand Marketing - Holiday Inn
Essential Duties and Responsibilities
•Brand Marketing & Communications - Lead advertising and communications activities in line with the agreed strategy & priorities for US. Develop needs-based, non-traditional campaigns and communications which are fresh, creative and brand supportive to the specific brand audiences.
•Marketing Planning - Develop, communicate and/or implement marketing plans which detail the objectives, goals, strategies, measures and tactics for the assigned marketing segment, and which builds into the overall US Sales & Marketing annual brand plans. Develop processes and delivery systems for all programs and initiatives that result in a continuous improvement of actual performance versus strategy.
•Strategic Alliance Management: Develops and manages relationships with strategic partners in support of the brand agenda; explores opportunities for co-promotions, B2B and B2C marketing, revenue-driving opportunities and other activities which support the strength and relevance of assigned brands.
•PR/Non-Paid Media – Works closely with Global/Regional Communications Group to create innovative and creative media activity that supports the overall brand agenda and objectives.
•Brand Sales Promotion - Develop and manage the annual Greater China advertising and promotional strategy and plan. Communicate these to all relevant constituents to ensure alignment with marketing and business objectives as well as weaving the regions plans together in a cohesive manner.
•Measurement/Evaluation - Follows proper tracking and measurement systems to quantify the returns of all brand, marketing & promotions investments and ensure maximum returns on dollars spent against business priorities. Monitor and control all budgeted expenditures to constantly achieve financial targets, and control and approve the work of assigned agencies on the sales & marketing initiatives. Support Common-Metric Framework and Hotel Ready Processes.
•Cross-Functional Working - Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies, especially Sales & Revenue, Brand Management, Guest Marketing. DRM/Hotel Marketing and Interactive Marketing.
•Ensure effective engagement of key internal stake-holders and ensure flawless execution of programs through all relevant channels to maximize revenue opportunities.
•Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management.
Required Skills –
•Ability to analyze, interpret and extract trends from data
•Demonstrated an understanding of the market research process
•Proficiency in marketing fundamentals, and in advertising development and media planning
•Strong business mindset
•Bachelor’s degree or equivalent International degree in Marketing, Business or Commerce.
•MBA is desirable.
•Experience in Marketing and Brand management in a multinational company
•Min 5 years experience in Marketing or Brand role
•Marketing project management with budget responsibilities experience
•Experience in managing multi-partner relationships
•Hotel, Tourism and Hospitality experience not essential but preferred
In return for your hard work, you can look forward to a highly competitive salary and benefits package – including 401k, tuition reimbursement, adoption assistance, and discounts at our hotels. What’s more, because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow.
IHG is an equal opportunity employer: Minorities/Females/Disabled/Veterans