When you’re a part of IHG, you’re more than your job title. And that’s what we love – the individual talents, interests and dreams that make you who you are.
Join the Global Marketing team at IHG and we won’t expect you to conform to any stereotype – because we know that a team with different perspectives and passions can only make us stronger.
What you will need is ambition, talent and some key skills. For this vital role, we’re looking for someone who is responsible for managing various email programs for InterContinental Hotels Group’s brands and loyalty program to drive engagement and revenue at IHG hotel brands. Support the Global Direct Marketing team and other company stakeholders to develop the strategy for, build, test, and maintain lifecycle marketing and customer journey communications. Analyze, track, and report on project data and assigned marketing programs.
Essential Duties and Responsibilities – (Key Activities)
•Manage a portfolio of lifecycle and stay-related email communications
•Ensure that email marketing campaigns are in alignment with approved operational plan, budget, and timelines
•Test effectiveness of email marketing strategies and learnings for continuous improvement
•Keep current with competitive landscape, market trends, industry innovations, and best practices across functional areas
•Identify opportunities for growth and efficiencies in email campaigns utilizing internal data and industry best practices
Bachelor's or Master's Degree in Business, E-Commerce, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience.
•2-5 years progressive work-related experience with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the email marketing.
•Ideally looking for 2 years experience in E-Commerce and/or the travel industry. Experience with Strongview or other ESP’s a plus.
Technical Skills and Knowledge –
•Knowledge of direct marketing principles including lifecycle marketing, segmentation, marketing data analysis, and split testing
•Ability to hand-code and troubleshoot HTML
•Experience working with major brands to create, send, and report on targeted email campaigns
•Strong understanding and demonstrated experience in leveraging dynamic content within email
•Knowledge of rendering of various email clients and content filtering
•Ability to setup controlled tests and analyze customer data
•Demonstrated knowledge of email design and best practices including contact strategies, testing, deliverability, and list segmentation
•Understanding of CAN-SPAM compliance and other international email related regulations
•Majority of work is performed in a normal office environment.
•Travel required as needed to facilitate business objectives (generally 5-10%)
•In return for your hard work, you can look forward to a highly competitive salary and benefits package – including 401k, tuition reimbursement, adoption assistance, and discounts at our hotels. What’s more, because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow.