Callrail
Published
June 7, 2018
Location
Atlanta, GA
Job Type
How to Apply
Apply Directly on Employer Site
Application Link
https://www.callrail.com/about/careers/position/?jobid=1168947

Description

At CallRail we have a great product and a great business that helps businesses and marketing agencies make great decisions and grow. We want to help even more business and agencies grow by using CallRail, and that's where you come in!

CallRail is looking for a rockstar Demand Generation Marketing Manager. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns.  You will generate high-quality leads that turn into customers, while ensuring we leverage best and scalable practices in achieving great results. You will work closely with our sales, product marketing, brand, marketing operations, and demand generation teams to produce high impact campaigns that acquire, engage, nurture, and convert leads into customers.

A successful candidate should have proven experience in building and executing measurable and successful demand generation programs/campaigns.  We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision. We are looking for an experienced, ever-curious marketer who embraces the art and the science of demand generation and is driven by results.

Responsibilities include the following:

◦Design and execution of full multi-channel marketing programs to generate demand that result in new customers.

◦Managing and reporting on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold.

◦Using scalable and repeatable processes and techniques.

◦Understanding of and reporting on ROI of all marketing investments.  Continually optimizing spend and marketing mix.

◦Build and manage a calendar for demand generation programs.

◦Ensuring marketing tactics are used in an integrated manner -- including email, web seminars, calling campaigns, live and virtual events, social media, digital marketing to create an awesome, integrated experience at each stage of the buyer’s journey.

◦Obtaining deep understanding of target markets and buyers so that we are engaging the right people in the best possible way to achieve results.

◦Ability to represent demand generation plans to a wide range of stakeholders, including executives.

◦Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements.

◦Strong understanding of underlying systems and teams that are key to demand generation success:  All Marketing Teams, Sales, Marketing Operations, Marketo and Salesforce.

◦Aligning with overall company branding and awareness strategies.

Requirements:

◦Bachelor’s Degree required, MBA advantageous

◦5-7 years B2B demand generation experience, SaaS preferred

◦Demonstrable experience leveraging modern marketing tenets to build a multi-channel demand generation engine

◦Go-to-market development planning ability

◦Demonstrated results in improving volume, conversion and velocity through the marketing and sales funnel.

◦Deep understanding and experience with marketing automation systems, nurture tactics, buyer personas and lead scoring, and other key marketing principles

◦Experience with marketing automation tools (Marketo preferred) and customer relationship management tools (Salesforce preferred)

◦Strategy, project management, budget management and financial skills

◦Excellent written and oral communications skills

◦Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization

◦Highly organized and self-motivated with high level of initiative.

◦Obsessed with metrics - monitor results of campaigns, reporting and using results to design new and better campaigns.

This employer requires you to apply directly on their site. Click Here to Apply. 

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