As a paid marketing specialist youêll play an integral role in growing CallRailês lead generation on the Demand Generation team. Youêll report to CallRailês Paid Acquisition Manager and work closely with the Marketing Operations Manager and Conversion Optimization Manager. Specifically, youêll be working daily in AdWords, Bing, Yahoo Gemini and other lead gen platforms to produce leads and close new business. This means monitoring core KPIs, search term reports, negative lists, ad copy, landing pages and more daily. This role requires an in-depth understanding of the nuances behind paid search, other paid marketing channels and the KPIs to measure success. This role reports to CallRailês Paid Acquisition Manager.
Weêre looking for someone with a passion for data-driven marketing decisions and interest in an ever-changing industry.
What Youêll Do
Build and manage campaigns in AdWords, Bing, Facebook & more
Report on a variety of KPIs such as CPA, MAC and CPL
Write, test and iterate ad copy and campaign variations
Perform keyword research to identify new opportunities
Work with the brand and product teams to coordinate creation of necessary assets to quickly iterate new campaigns
Brainstorm and plan tests, collect and analyze data, and identify trends in data
Analyze customer acquisition trends to maximize profitability and ROAS
Desired Skills & Experience
A Bachelorês degree in a related field
1+ years managing AdWords campaigns
1+ year managing social media campaigns on FB, Twitter & more
Experience with WordPress, Google Analytics and Tag Manager
Strategic thinker with a demonstrated track record for problem solving and attention to detail
Ability to work in a fast-paced, changing, cross-functional environment with minimal supervision
Highly organized and able to prioritize multiple tasks quickly and calmly
Love of spreadsheets and data as well as strong writing skills
A strong sense of urgency to get things done
Experience with keyword research tools
Stock option program
401k with matching
Health, dental, and vision insurance
Results only work environment
Untracked vacation policy
Fully stocked kitchen and regular team lunches
Top shelf Apple hardware
Ergonomic sit-stand workstations
Beautiful office in downtown Atlanta
Fun, talented coworkers with a wide variety of interests
CallRail is a marketing technology company that helps data-driven businesses understand which of their marketing campaigns are driving phone calls, how those calls are handled once received, and how those leads convert into customers. In a nutshell, we provide smart agile marketers the information they need to make smarter decisions about how to make their phone ring.
What We Believe
Life is more than work. Though we work hard, we value balance. Like you, we expect to spend our evenings and weekends with friends and family.
Results matter. Work isnêt where you are or how long you spent; itês what you accomplish. If you work best at home, at a coffee shop, or at the beach _ weêre on board with that.
Be entrepreneurial at heart. You should see the big picture and understand the problems we solve. Youêll drive your own projects, so youêll need to be independent and self-motivated.
Optimize for happiness. We believe that happy people are the most effective people. We take pride in our products, and believe that a fulfilling career contributes to a happy life.