We are hiring a Content Marketing Specialist to write compelling online marketing content to drive customer and prospect engagement. With a keen focus on thought leadership and industry trends, you will draft content for CallRailês blog, landing pages, webinars, email, and long-form resources like e-books and white papers. The successful candidate will have excellent creative copywriting skills and demonstrated an ability to write successfully for marketers and the web.
What You'll Do
Generate compelling concepts and copy for marketing campaigns, including webinars, email, landing pages, e-books, and online resources.
Develop campaign specific messaging in-line with overall brand voice and language that is appropriate to the given campaign.
Ensure writing is relevant, consistent, cohesive, and in the proper brand voice.
Drive on-time execution and delivery of content by working with marketing team through your own initiative.
Desired Skills & Experience
A minimum of 2 or more years of experience in copywriting or content marketing.
Bachelorês Degree (Journalism, English, Marketing, or Communications preferred).
Experience in utilizing third-party tools to test and analyze the success of content initiatives and optimize based on results.
Proficiency with an array of online marketing technologies such as Google Analytics and WordPress.
Strong proofreading skills, grammar, and copywriting skills with the ability to provide writing samples.
Experience writing content regarding marketing topics like PPC, marketing analytics, and industry trends required.
Understand how to write keyword-rich content with a focus on SEO.
Highly organized and self-motivated with a high level of initiative.
Strong attention to detail, a flexible attitude, and a team player.
Background in SaaS marketing a plus.