March 2, 2018
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Sr. Digital Manager

The role of the Client Leadership Department – under which the Sr. Digital Manager position falls – is to drive Moxie’s business forward and to provide alternative ways to innovate against the client’s objectives. The Sr. Digital Manager supports the Account Director & VP in that mission across multiple segments on a large piece of business.

Major Tasks & Responsibilities

  • Work with assigned clients to create and deliver strategy, business rules, and creative brief for email and landing page campaigns
  • Route and oversee creative process, allocate & assign creative resources, and coordinate with creative and tech teams
  • Consult with discipline leads and collaborate with other CRM, creative, and tech team members to build the best solutions for individual campaigns
  • Ensure the timely handoff of deliverables to client
  • Take responsibility for entire process and make yourself accountable for deliverables released to client and deployed to market
  • Perform “look-back” analysis on campaigns and programs - monthly, yearly and on an ad-hoc basis
  • Keep accurate records of campaigns and campaign performance as well as track against project scope
  • Accurately QA all deliverables being sent to client or being deployed to market
  • Create and perform testing (SL, creative, format, etc.) for campaigns to systematically improve overall performance of current and future campaigns
  • Work with Digital Supervisor & Account Director to plan growth of each business segment assigned
  • Help onboard, train and guide other team members as needed
  • Understand business at a granular level and be able to provide recommendations (weekly, monthly) on how to change and adapt to business needs
  • Continually identify areas of improvement within internal and external team and provide recommendations to Account Director
  • Expected to understand program results and work with analytics on your and other team member’s programs to develop optimization recommendations
  • Other responsibilities as assigned

Job Requirements

  • May require minimal overnight travel

Years of Relevant Experience 

  • Minimum of 4+ years of relevant experience – can include brand management, marketing, advertising, account management


Education Required

  • Bachelor’s degree

Preferred Qualifications

  • Digital marketing background, especially within the email marketing space

Knowledge, Skills, Abilities & Competencies

  • Enthusiasts of the brand and category to which they’re assigned
  • Must be passionate about advertising and the digital space
  • Embody a competitive spirit for both Moxie, our clients, and doing innovative work
  • Tactful / diplomatic communicator
    • Internally and Externally
    • Formal written, informal written, verbal
    • Ability to communicate complex information in easy-to-understand terms
  • Some demonstrated experience in crisis and issue management
  • Skilled in presenting to mid-to-high level clients
  • Able to actively build and maintain good working relationships with clients and colleagues
  • Must be willing to go above and beyond to ensure client’s issues and requests are sufficiently resolved


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