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Here’s Your Course Preview…

How to Create a Realistic Content Marketing Plan

For Small Businesses, Coaches and Consultants to Accelerate Business Growth with a Content Plan You’ll Actually Use

Instructor: Annelle Barnett

Lessons: 7

Length: 2 Hours

Access: Lifetime Access

Includes
  • 14 On-demand video trainings
  • 5 Done-for-you Resources and Templates
  • 32 Sections
  • 6 Take Action Worksheet Exercises
  • Access on Mobile and Computer

Here’s what you’ll learn…

 

Why You MUST Create Content in Your Business

In the first module, you’ll hear the benefits of content marketing and learn about the four key types of content every business owner needs to create, no matter what business they’re in. You’ll get an overview on what you will achieve in the course, and you’ll start thinking about the current state of your content creation.

Set Goals to Set Content Priorities

The first step in creating a successful content plan is defining goals. In this module, you’ll learn how the four types of content directly impact different business goals. You’ll then use this information to pick a focus for your content plan, specifying how your content will help you achieve your goals.

Who Are You Creating Content For?

For any content marketing to work, you need to know your audience well. So in this module, you’ll learn how to create a customer profile that goes beyond the usual demographics and psychographics. For each type of content, you’ll explore exactly what questions are in your customer’s mind, so that you can create the most effective content to meet their needs.

What Plan Can You Realistically Commit To?

It’s easy to get carried away with plans that sound wonderful, but are impossible to implement. In this module, we’ll explore the different questions you need to answer to ensure your content plans are achievable. You’ll then put together a one-page content marketing plan that summarizes what you want to achieve through content and how you’ll get there.

Create Your Editorial Calendar

With a realistic content plan in hand, you’ll start creating your editorial calendar for content you want to publish. In this module, you’ll learn how to put together a calendar that outlines the most important information you need to stay on track and take action on your plan. We’ll give you tips for coming up with content ideas, as well as a checklist for ensuring consistent quality content.

Planning for Future Growth

As you get more comfortable with content marketing, you’ll want to expand your efforts and adjust for the changing needs of your business. In this module, we’ll give you tips for maintaining momentum, managing your time, and keeping an endless supply of content ideas available whenever you need it.

Conclusion and Next Steps

In the last module, we’ll review what you learned in the course and send you off with more tips for keeping your content creation going strong. We encourage you to start implementing your content marketing plan right away, taking advantage of all your training and course work.

Annelle Barnett

Founder & CEO, Marketing Mob

Annelle Barnett is a global executive with over 20 years experience successfully leading company and marketing operations for multiple corporations and self-owned entities. After building a successful marketing consultancy, Annelle founded Marketing Mob in 2013 and The Marketing Mob Job Board & Community and The Mob Method in 2018. Marketing Mob connects companies with talented marketers and connects marketers with careers, education and collaboration. It is her desire to better the marketing community by providing low cost marketing courses, resources and career development services.

Join this Course Now for $99 – TODAY ONLY!

Includes these Resources and Templates for Easy Implementation

Course Book

Digital Course Book that summarizes the entire course content and provides activity instructions you can use to Create a Realistic Content Marketing Plan. It is recommended to go through the course by watching the video trainings and completing the individual exercises. However, it may be helpful to use the Course Book to follow along with the video trainings and worksheets.

One Page Content Marketing Plan Template

A 1-page content plan gives you a snapshot view of what’s realistic. Use this plan to summarize what content you will create for each area, considering your goals, time, resources, and preferences. This is meant to be high-level. You’ll give more detail in your Editorial Calendar.

Editorial Calendar Template (easy to customize to any business)

A spreadsheet template you can use to easily plan the specific content you’ll create. To be realistic, your editorial calendar should be at most a three-month calendar with time estimates, responsibilities, resources, deadlines, and everything you need to get started. With this template, you can refer to your calendar each day and know exactly what needs to get done for content that needs to be published on a regular schedule.

Action Guide

A set of done-for-you worksheets and templates, which help you take action on what you learn. Includes a compilation of all of the worksheets and templates that we’ll cover throughout the course.

 

Summary Cheat Sheet

An overview, which includes the main takeaways, key points, and action steps from the course. You can use it as a quick reference to save time, versus having to refer to the book or videos every time.

 

Create Your Content Plan Infographic

Which gives you an ‘at a glance’ visual of the process for creating your realistic content plan.

Get All the Training and Templates You Need to Create a Realistic Content Marketing Plan…

Video Training

This course includes 14 short video trainings (videos average 3 minutes) to walk you through Creating a Realistic Content Marketing Plan for your business. Want to see the complete videos? Join the course NOW!

Who’s Your Audience
What Questions Do Your Customers Have?
Create A One Page Plan
Content Idea Generation
Create Your Editorial Calendar
Create A Single Piece of Content
Repurpose and Outsource
Planning for Future Growth
Analyze & Adapt

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Course Curriculum

 

0: MODULE || COURSE INTRODUCTION

  • 0:1: WELCOME || INTRODUCTION TO COURSE
  • 0:2: RESOURCE || COURSE BOOK
  • 0:3: RESOURCE || COMPLETE ACTION GUIDE
  • 0:4: RESOURCE || ONE PAGE CONTENT MARKETING PLAN SNAPSHOT
  • 0:5: RESOURCE || CONTENT PLAN EDITORIAL CALENDAR
  • 0:6 RESOURCE || CONTENT MARKETING PLAN – SUMMARY CHEAT SHEET

1: MODULE || WHY YOU MUST CREATE CONTENT IN YOUR BUSINESS

  • 1:1: WELCOME || INTRODUCTION TO SECTION (3:33)
  • 1:2: WATCH || THE FOUR CORE CONTENT AREAS (4:12)
  • 1:3: WATCH || WHAT YOU’LL LEARN IN THIS COURSE (3:49)
  • 1:4: WORKSHEET || YOUR CURRENT CONTENT SITUATION

2: MODULE || SET GOALS TO SET CONTENT PRIORITIES

  • 2:1: WELCOME || INTRODUCTION TO SECTION (2:43)
  • 2:2: WATCH || GOALS ASSOCIATED WITH CONTENT TYPES (4:58)
  • 2:3: WORKSHEET || ESTABLISH YOUR GOALS

3: MODULE || WHO ARE YOU CREATING CONTENT FOR?

  • 3:1: WELCOME || INTRODUCTION TO SECTION (3:04)
  • 3:2: WATCH || THE QUESTIONS YOUR CUSTOMERS HAVE AT EACH BUYING STAGE (7:53)
  • 3:3: WORKSHEET || DEVELOP YOUR BUYER PERSONA

4: MODULE || WHAT PLAN CAN YOU REALISTICALLY COMMIT TO?

  • 4:1: WELCOME || INTRODUCTION TO SECTION (3:04)
  • 4:2: WATCH || IDENTIFY AVAILABLE TIME & RESOURCES (4:31)
  • 4:3: WATCH || MEASURING THE RESULTS OF YOUR CONTENT MARKETING (2:15)
  • 4:4: WATCH || CREATE A ONE-PAGE CONTENT MARKETING PLAN (3:10)
  • 4:5: WORKSHEET || PLAN WHAT YOU CAN REALISTICALLY COMMIT TO

5: MODULE || CREATE YOUR EDITORIAL CALENDAR

  • 5:1: WELCOME || INTRODUCTION TO SECTION (2:06)
  • 5:2: WATCH || BRAINSTORMING CONTENT IDEAS (5:28)
  • 5:3: WATCH || PLANNING A PIECE OF CONTENT (1:29)
  • 5:4: WATCH || THE ELEMENTS OF YOUR EDITORIAL CALENDAR (5:24)
  • 5:5: WORKSHEET || CREATE YOUR EDITORIAL CALENDAR

6: MODULE || PLANNING FOR FUTURE GROWTH

  • 6:1: WELCOME || INTRODUCTION TO SECTION (1:42)
  • 6:2: WATCH || YOUR LONG-TERM BUSINESS PLAN (2:24)
  • 6:3: WATCH || CONTENT IDEA GENERATION (3:21)
  • 6:4: WATCH || MANAGING TIME AND RESOURCES (3:23)
  • 6:5: WORKSHEET || PLANNING FOR FUTURE GROWTH

7: MODULE || CONCLUSION AND NEXT STEPS

  • 7:1: WATCH || YOU’RE READY TO IMPLEMENT YOUR CONTENT MARKETING PLAN (3:38)

Frequently Asked Questions

When does the course start and finish?

The course starts now. It is a completely self-paced online course – you decide when you start and when you finish. Once your payment is submitted you will receive instant access to the Mob Method Learning Platform where you’ll be able to access the training. It is a go at your own pace workshop so you don’t have to worry about about keeping up with anyone but yourself.

How long do I have access to the course?

After enrolling, you have unlimited access to this course – across any and all devices you own. You will have access to this course as long as we deem the content is still effective and current. If we decide to cancel a course, we will give you ample notice.

What if I am unhappy with the course?

We would never want you to be unhappy! If you have completed all of the course trainings and are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund. This is not for those who changed their mind or decided not to invest the time in completing the course. This is only for those who gave it their best shot and still didn’t receive value from it. We will require you to submit proof of course completion in order to receive a refund.

Who is this course for?

Anyone who is interested in learning how to create a realistic content marketing plan. This course is ideal for entrepreneurs, coaches, consultants and small business owners who want to grow their business through content marketing. This course is also good for junior to mid-level marketers who want to expand their careers and for senior-level marketers who want a refresher on their content skills.

Join this Course Now for $99 – TODAY ONLY!

IS THE COURSE FOR ME?

At this point, you might be asking is this the right training for me? If so, it works really well for…

Small Business Owners

Small Business Owners

Marketers

Marketers

Coaches

Coaches

Consultants

Consultants

Get Started On Creating Your Realistic Content Marketing Plan Now!

Go ahead and click the button below to join this course to Accelerate Your Business Growth with a Content Plan You’ll Actually Use.

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