The Importance of Mobile Marketing

Go Mobile or Go Home Nothing is more aggravating than when I am trying to look something up or engage with a brand on my iPhone or tablet and the site isn’t optimized for mobile devices. It makes reaching my immediate goal much more cumbersome and honestly, I’m likely...

Infographic: Marketing to Millennials

By Jill Giles Marketing to Millennials Everywhere we look these days we see more and more talk about the Millennial Generation and how they have not followed the same growth and life stage patterns of their predecessors. This shift in behavior has resulted in intense...

Are You Recruiting a Unicorn?

By Carla DiGiovanni Principal at Change Catapult Consulting, LLC.   On a fairly regular basis, friends and recruiters will reach out to me to see if I can help them locate candidates for specialized job roles. Consistently, I am encountering two issues with the...

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