Marketing Mob Blog.
By Carla DiGiovanni Principal at Change Catapult Consulting, LLC. On a fairly regular basis, friends and recruiters will reach out to me to see if I can help them locate candidates for specialized job roles. Consistently, I am encountering two issues with the...read more
Many organizations have adopted some form of the sales funnel in their go-to-market strategy. Which stage of the funnel do you find most difficult to move a customer through... Where do you find that your prospects often get stuck?read more
By Marketing Pro: Jessica Does your agency need to hire an external marketing consultant? Agencies depend heavily on their immediate staff to fulfill the needs of their client base, but because of the vast industries and nuances an agency must serve, many projects...read more
By Marketing Pro: Suzanne Diversity is not only the buzzword in corporate hiring policies. It also describes “types” of employees. Contractors, contingency employees, free-lancers, outsourced, and temporary staffers comprise this growing segment of the workforce. Some...read more
By Marketing Pro: Lori I left a corporate job to fulfill a dream of mine…to travel. Knowing I would need funds to live, I had put the wheels in motion to start consulting when I returned. My first role was in place before I left. I had a good relationship with a local...read more
By Marketing Pro: Steven 1. Free We all know nothing comes for free, but independent marketers give clients the freedom they are looking for when it comes to cost. Hiring an independent marketer that perfectly fits project requirements is more advantageous than having...read more