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Marketing MSP: Marketing as a Service (MaaS) Explained

Marketing MSP: Marketing as a Service (MaaS) Explained

The Rise of Marketing MSP: Marketing as a Service In an era where dynamics are constantly evolving, the approach to marketing needs to be equally dynamic and innovative. Marketing as a Service (MaaS) has emerged as a pivotal strategy, particularly for companies...

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Nearshore Marketing Strategies Help US Companies Gain Edge

Nearshore Marketing Strategies Help US Companies Gain Edge

Introduction to Nearshore Marketing Strategies: Companies in the United States are always on the lookout for innovative strategies to sharpen their edge. One such strategy that's gaining momentum is the adoption of using nearshore marketing resources and organized...

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Why B2B Tech Companies Should Hire a Marketing Manager

Why B2B Tech Companies Should Hire a Marketing Manager

Introduction: The Crossroads of B2B Tech Marketing Tech companies, regardless of their size, are finding themselves at a crossroads where traditional marketing methods no longer suffice. This rapidly evolving landscape demands a strategic approach, one that aligns...

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Annelle most recently served as CEO of a B2B AI-powered AWS Advanced and ISV Accelerate Partner software company. Throughout her career, Annelle has been a driving force in marketing operations for various B2B technology firms, most notably serving as the CMO of a B2B technology holding company.

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