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Marketing MSP: Marketing as a Service (MaaS) Explained

Marketing MSP: Marketing as a Service (MaaS) Explained

The Rise of Marketing MSP: Marketing as a Service In an era where dynamics are constantly evolving, the approach to marketing needs to be equally dynamic and innovative. Marketing as a Service (MaaS) has emerged as a pivotal strategy, particularly for companies...

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Why B2B Tech Companies Should Hire a Marketing Manager

Why B2B Tech Companies Should Hire a Marketing Manager

Introduction: The Crossroads of B2B Tech Marketing Tech companies, regardless of their size, are finding themselves at a crossroads where traditional marketing methods no longer suffice. This rapidly evolving landscape demands a strategic approach, one that aligns...

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Annelle most recently served as CEO of a B2B AI-powered AWS Advanced and ISV Accelerate Partner software company. Throughout her career, Annelle has been a driving force in marketing operations for various B2B technology firms, most notably serving as the CMO of a B2B technology holding company.

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