As the line between Marketing and Technology continues to blur, the modern marketer will need to evolve in order to survive. Below are some of our favorite blogs that help you get your arms around the Marketing Technology landscape.
A Brief History of Digital Marketing Technology
This article is fascinating! It’s a brief interactive history that chronicles the explosive evolution in digital marketing technology, and explores the factors, companies, and innovations that fueled it. We’ve got to give credit to Kapost, this is very well done.
Marketing Technology Landscape Supergraphic (2015)
The number of Marketing Technology vendors continues to grow at an alarming rate. From 2014 to 2015, the number of vendors doubled from 947 companies to 1876. Who are they? What do they do? How do you know what technology to choose? Scott Brinker breaks it all down in this Marketing Technology Landscape Supergraphic. It helps you better understand what’s available and what the technologies do.
What’s In Your Marketing Technology Stack?
Creating sustainable and engaging customer relationships, improving the customer experience across channels and staying ahead of and taking advantage of the digital technology trends are the biggest concerns for US-based CMOs. In this blog by Optimizely, 3 VPs weigh in on how they structure their marketing technology stacks.
Understanding and optimizing your marketing technology landscape is hard work…if only there was an app for that! Marketing Mob is here to help with Marketing Technology (MarTech) Consultants who can help you assess, select, integrate and migrate your marketing technology platforms. Contact Us!