PRODUCT MARKETING MANAGER
JOB TYPE: Full-time; Direct-hire
LOCATION: Onsite Piscataway, NJ
On behalf of our client, we’re seeking an experienced Product Marketing Manager who will lead the go-to-market strategy and plan execution for the company’s products. You will work side-by-side with the product team to deliver a product experience that exceeds customer and market expectations.
You must be a registered member
to view and apply to job postings
It is essential that you have the ability to grasp and translate complex technical capabilities into meaningful and impactful customer benefits. You will be responsible for crafting the customer-facing message and positioning of each of the products in the company’s portfolio. You will own defining the product for market understanding.
Product Marketing Manager Job Responsibilities:
Understand Your Buyer
- Work with the product team to understand the buyer and how to communicate with them. Who are they, why they do/don’t use the product(s), where they conduct research, what they read, how they buy and their buying criteria.
- Responsible for transferring that knowledge to marketing, sales and internal/external stakeholders.
- Identify new market opportunities and communicate those internally.