PRODUCT MARKETING MANAGER

JOB TYPE:  Full-time; Direct-hire

LOCATION: Onsite Piscataway, NJ

JOB OVERVIEW

On behalf of our client, we’re seeking an experienced Product Marketing Manager who will lead the go-to-market strategy and plan execution for the company’s products. You will work side-by-side with the product team to deliver a product experience that exceeds customer and market expectations.

 

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It is essential that you have the ability to grasp and translate complex technical capabilities into meaningful and impactful customer benefits. You will be responsible for crafting the customer-facing message and positioning of each of the products in the company’s portfolio. You will own defining the product for market understanding.

Product Marketing Manager Job Responsibilities:

 

Understand Your Buyer

  • Work with the product team to understand the buyer and how to communicate with them. Who are they, why they do/don’t use the product(s), where they conduct research, what they read, how they buy and their buying criteria.
  • Responsible for transferring that knowledge to marketing, sales and internal/external stakeholders.
  • Identify new market opportunities and communicate those internally.

 

Analyst Relations…

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