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Jan
11 2016

Wrap Your Arms Around Marketing Technology

With Border By Annelle Barnett As the line between Marketing and Technology continues to blur, the modern marketer will need to evolve in order to survive. Below are some of our favorite blogs that help you get your arms around the Marketing Technology landscape.

A Brief History of Digital Marketing Technology

This article is fascinating! It’s a brief interactive history that chronicles the explosive evolution in digital marketing technology, and explores the factors, companies, and innovations that fueled it. We’ve got to give credit to Ka

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CATEGORIES: marketing

Aug
31 2015

Trying To Keep Marketing Costs Down? 5 Reasons to Hire Independent Contractors

Marketing Directors are always looking for ways to keep marketing costs down without sacrificing quality and that is especially true when it comes to hiring personnel. For many businesses, personnel costs are their highest expense and finding new ways to reduce those financial burdens can help make those companies more profitable. Utilizing independent contractors or marketing consultants to supplement your marketing team is an option that businesses should explore for several very good reasons.

  1. Independent Contractors or Marketing Consultants Provide Their Own Work Equipment
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CATEGORIES: marketing

Aug
20 2015

What do you want to be when you grow up?

A new series of blogs that define various marketing roles

Annelle Barnett HeadshotBy Annelle Barnett Blog 1: UX and UI Defined Back in 19… ugh, a while ago, when I was trying to decide what I wanted to be when I grew up, 90% of the marketing jobs that exist today had not even been imagined. The advent of “Al Gore’s” Internet was just barely starting to scrat

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CATEGORIES: Consultant, marketing

Jan
28 2015

5 Ways to Guarantee You Won’t Get the Job You Seek

Annelle Barnett HeadshotBy Annelle Barnett Because of the nature of my company, Marketing Mob, I am constantly seeking qualified talent for a variety of marketing projects, contracting and consulting opportunities, and permanent positions. READ MORE

CATEGORIES: Consultant, marketing

Sep
07 2014

7 Reasons Why Using Outsourced Marketers Makes Sense

Jill GilesBy Jill Giles Top 7 Reasons to Use Outsourced Marketers Recently the Marketing industry has seen an uptick in the availability and utilization of outsourced marketing resources. Whether you’re a small start up, a well established medium-sized business or a large fortune 500 company, or anything in between, you can surely benefit from outsourcing some of your business’s marketing activities and here’s why:READ MORE

CATEGORIES: marketing

Sep
07 2014

The Importance of Mobile Marketing

Jill GilesBy Jill Giles Go Mobile or Go Home Nothing is more aggravating than when I am trying to look something up or engage with a brand on my iPhone or tablet and the site isn’t optimized for mobile devices. It makes reaching my immediate goal much more cumbersome and honestly, I’m likely to just move on rather than waste my time struggling through the experience. It’s not like I am doing major ground breaking research on my mobile phone, usually I just want to find a place to eat, read a review, or price compare before I

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CATEGORIES: marketing

Jul
08 2014

Economic Contraction: Marketing Threat or Opportunity?

Jill GilesBy Jill Giles Economic Contraction: Marketing Threat or Opportunity? Problem and opportunity check boxesThe morning headlines a couple weeks ago were a bit unsettling: “Q1 Economic Contraction WORSE Than Previously Thought.” Eeeek! Everyone remembers

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CATEGORIES: marketing

Jun
23 2014

Infographic: Marketing to Millennials

Jill GilesBy Jill Giles [caption id="attachment_492" align="alignright" width="226"]Screen Shot 2014-06-23 at 6.25.03 PM Source: CEB © 2014 CEB. All rights reserved.[/caption] Marketing to

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CATEGORIES: marketing

Jun
23 2014

Your Missing Marketer: Elevate Your User Experience – Elevate Your Brand

Jill GilesBy Jill Giles What is UX exactly? Human head with brain on the social media iconsBuilding any brand is all about great user experience. Before the dawn

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CATEGORIES: marketing

Jun
23 2014

Marketing Tech Toolbox: Unleash the Power of PDF’s – Interactive PDFs Bring Products and Services to Life

Jill GilesBy Jill Giles We all know what a PDF (portable document format) is and we know how and why they are generally used. But did you know that a PDF can be so much more than a document with static words and pictures and maybe a few fields for signatures? Did you know that you have the ability to dazzle your customers with multimedia PDFs that are interactive and engaging?</p READ MORE

CATEGORIES: marketing