20 2015

What do you want to be when you grow up?

A new series of blogs that define various marketing roles

Annelle Barnett HeadshotBy Annelle Barnett Blog 1: UX and UI Defined Back in 19… ugh, a while ago, when I was trying to decide what I wanted to be when I grew up, 90% of the marketing jobs that exist today had not even been imagined. The advent of “Al Gore’s” Internet was just barely starting to scrat


CATEGORIES: Consultant, marketing

28 2015

5 Ways to Guarantee You Won’t Get the Job You Seek

Annelle Barnett HeadshotBy Annelle Barnett Because of the nature of my company, Marketing Mob, I am constantly seeking qualified talent for a variety of marketing projects, contracting and consulting opportunities, and permanent positions. READ MORE

CATEGORIES: Consultant, marketing

09 2014

Are You Recruiting a Unicorn?

Screen Shot 2014-04-09 at 10.19.24 AMBy Carla DiGiovanni Principal at Change Catapult Consulting, LLC.   On a fairly regular basis, friends and recruiters will reach out to me to see if I can help them locate candidates for specialized job roles. Consistently, I am encountering two issues with the job descriptions I receive that give me pause. I’m writing this blog post to encourage you to rationalize your job descriptions for specialized roles. More often than not, they aren’t realistic.READ MORE

CATEGORIES: Consultant, marketing

16 2014

Prepare for an Interview by Answering 9 Top Interview Questions

Annelle Barnett HeadshotBy Annelle Barnett Over the course of my career, I have always believed in keeping my options open, which meant that I interviewed for a lot of positions. Early on, I was often very nervous about these interviews and had anxiety over correctly answering the questions that I’d be asked. At some point along the way, I developed a list of the most common interview questions and found a way to effectively use them in the interview process. READ MORE

CATEGORIES: Consultant

10 2013

Why I Became an Independent Marketer and The 3 Goals I Accomplished

LoriSBBy Marketing Pro: Lori I left a corporate job to fulfill a dream of mine…to travel. Knowing I would need funds to live, I had put the wheels in motion to start consulting when I returned. My first role was in place before I left. I had a good relationship with a local digital marketing firm and we agreed that I would provide business development services on behalf of their agency. The role would have three goals: learn, make money and develop a new business pipeline for a company. This role would ultimately help me get more educated a


CATEGORIES: Consultant