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Jan
11 2016

Wrap Your Arms Around Marketing Technology

By Annelle Barnett As the line between Marketing and Technology continues to blur, the modern marketer will need to evolve in order to survive. Below are some of our favorite blogs that help you get your arms around the Marketing Technology landscape. A Brief History of Digital Marketing Technology This article is fascinating! It’s a […]

CATEGORIES: marketing

Aug
31 2015

Trying To Keep Marketing Costs Down? 5 Reasons to Hire Independent Contractors

Marketing Directors are always looking for ways to keep marketing costs down without sacrificing quality and that is especially true when it comes to hiring personnel. For many businesses, personnel costs are their highest expense and finding new ways to reduce those financial burdens can help make those companies more profitable. Utilizing independent contractors or […]

CATEGORIES: marketing

Aug
20 2015

What do you want to be when you grow up?

A new series of blogs that define various marketing roles By Annelle Barnett Blog 1: UX and UI Defined Back in 19… ugh, a while ago, when I was trying to decide what I wanted to be when I grew up, 90% of the marketing jobs that exist today had not even been imagined. The […]

CATEGORIES: Consultant, marketing

Jan
28 2015

5 Ways to Guarantee You Won’t Get the Job You Seek

By Annelle Barnett Because of the nature of my company, Marketing Mob, I am constantly seeking qualified talent for a variety of marketing projects, contracting and consulting opportunities, and permanent positions. As you might imagine, this means that I am regularly reviewing resumes and cover letters and combing LinkedIn and various other Websites for prospective talent. […]

CATEGORIES: Consultant, marketing

Sep
07 2014

7 Reasons Why Using Outsourced Marketers Makes Sense

By Jill Giles Top 7 Reasons to Use Outsourced Marketers Recently the Marketing industry has seen an uptick in the availability and utilization of outsourced marketing resources. Whether you’re a small start up, a well established medium-sized business or a large fortune 500 company, or anything in between, you can surely benefit from outsourcing some […]

CATEGORIES: marketing

Sep
07 2014

The Importance of Mobile Marketing

By Jill Giles Go Mobile or Go Home Nothing is more aggravating than when I am trying to look something up or engage with a brand on my iPhone or tablet and the site isn’t optimized for mobile devices. It makes reaching my immediate goal much more cumbersome and honestly, I’m likely to just move […]

CATEGORIES: marketing

Jul
08 2014

Economic Contraction: Marketing Threat or Opportunity?

By Jill Giles Economic Contraction: Marketing Threat or Opportunity? The morning headlines a couple weeks ago were a bit unsettling: “Q1 Economic Contraction WORSE Than Previously Thought.” Eeeek! Everyone remembers the pain of the “Great Recession” and the media has an uncanny ability to be fear mongers, so could this news potentially strike fear in […]

CATEGORIES: marketing

Jun
23 2014

Infographic: Marketing to Millennials

By Jill Giles Marketing to Millennials Everywhere we look these days we see more and more talk about the Millennial Generation and how they have not followed the same growth and life stage patterns of their predecessors. This shift in behavior has resulted in intense criticism by companies waiting for the generation to ‘grow-up’. Recently […]

CATEGORIES: marketing

Jun
23 2014

Your Missing Marketer: Elevate Your User Experience – Elevate Your Brand

By Jill Giles What is UX exactly? Building any brand is all about great user experience. Before the dawn of the digital age, user experience was about people’s feeling and reactions to marketing campaigns, in-store interactions and actual use of the product or service. All of that still matters, but the online world has increased the […]

CATEGORIES: marketing

Jun
23 2014

Marketing Tech Toolbox: Unleash the Power of PDF’s – Interactive PDFs Bring Products and Services to Life

By Jill Giles We all know what a PDF (portable document format) is and we know how and why they are generally used. But did you know that a PDF can be so much more than a document with static words and pictures and maybe a few fields for signatures? Did you know that you […]

CATEGORIES: marketing

Apr
09 2014

Are You Recruiting a Unicorn?

By Carla DiGiovanni Principal at Change Catapult Consulting, LLC.   On a fairly regular basis, friends and recruiters will reach out to me to see if I can help them locate candidates for specialized job roles. Consistently, I am encountering two issues with the job descriptions I receive that give me pause. I’m writing this blog […]

CATEGORIES: Consultant, marketing

Jan
16 2014

Prepare for an Interview by Answering 9 Top Interview Questions

By Annelle Barnett Over the course of my career, I have always believed in keeping my options open, which meant that I interviewed for a lot of positions. Early on, I was often very nervous about these interviews and had anxiety over correctly answering the questions that I’d be asked. At some point along the […]

CATEGORIES: Consultant

Dec
11 2013

What Stage of the Sales Funnel Do You Struggle With the Most?

Many organizations have adopted some form of the sales funnel in their go-to-market strategy. Which stage of the funnel do you find most difficult to move a customer through… Where do you find that your prospects often get stuck?

CATEGORIES: marketing

Nov
01 2013

Why Independent Marketing Consultants Are Good For Agencies

By Marketing Pro: Jessica Does your agency need to hire an external marketing consultant? Agencies depend heavily on their immediate staff to fulfill the needs of their client base, but because of the vast industries and nuances an agency must serve, many projects call for a specific talent. Here are a few reasons why agencies […]

CATEGORIES: marketing

Sep
19 2013

Contract Employees Are The New Norm

By Marketing Pro: Suzanne Diversity is not only the buzzword in corporate hiring policies. It also describes “types” of employees. Contractors, contingency employees, free-lancers, outsourced, and temporary staffers comprise this growing segment of the workforce. Some recruiters even differentiate among the “types” of temporary workers. In a white paper published on the Hire Dynamics website, […]

CATEGORIES: marketing

Sep
10 2013

Why I Became an Independent Marketer and The 3 Goals I Accomplished

By Marketing Pro: Lori I left a corporate job to fulfill a dream of mine…to travel. Knowing I would need funds to live, I had put the wheels in motion to start consulting when I returned. My first role was in place before I left. I had a good relationship with a local digital marketing […]

CATEGORIES: Consultant

Sep
04 2013

Top 12 Benefits of Independent Marketers

By Marketing Pro: Steven 1. Free We all know nothing comes for free, but independent marketers give clients the freedom they are looking for when it comes to cost. Hiring an independent marketer that perfectly fits project requirements is more advantageous than having a permanent employee who spends 100% of their time at 100% salary for a project […]

CATEGORIES: marketing